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Behavior is the new weather channel!

Why is weather the new weather channel? People and human behavior. For the first time the cost of human behavior is less than $0.0001 per click and this has lead to decentralized inventory that have the channels around behavior into markets. So the greatest friction zones on the planet with the chance to create the greatest impact have one single factor. “Access”. Lack of access to food, water, energy, livelihood, inventory,  impact of climate change, etc. This is all ripe for disruption and being disrupted.  Think Airbnb, SolarCity, Uber, et al have created and disrupted, around the small holder that is disrupting centralized capital.

Screen Shot 2014-06-03 at 9.09.19 PM                    Screen Shot 2014-05-26 at 6.07.47 AM

The challenge is that incumbents are tuned into a weather channel that has signals that are increasingly irrelevant. Without exception every country in the world irrespective of classification developed or emerging have “Lack of Access” as the critical pivot. The impact is hundreds of billions of dollars of assets are fast turning into liabilities as the units of measurements have changed. MW is kWh, sq ft is sw ft/hr, kcal is kcal/hr. etc. So increasing cost of inventory, lower stock turns, higher Cash Conversion Cycles and lower GMROI have been impacting companies the world over.

The images below say it all.
Screen Shot 2014-06-20 at 8.48.51 AM           Screen Shot 2014-06-20 at 9.24.02 AM  Screen Shot 2014-06-19 at 8.34.22 PM Screen Shot 2014-06-19 at 8.34.11 PM              Screen Shot 2014-06-20 at 9.02.50 AM

 

http://blogs.usda.gov/2011/04/19/food-hubs-creating-opportunities-for-producers-across-the-nation/

http://eatocracy.cnn.com/2012/08/08/where-does-your-grocery-money-go-mostly-not-to-the-farmer/

Climate change deniers ‘serious threat’ to future, Obama says

http://www.unwater.org/fileadmin/user_upload/watercooperation2013/doc/Factsheets/water_for_food.pdf

http://www.gatesfoundation.org/Media-Center/Press-Releases/2009/10/Bill-Gates-Calls-for-United-Action-to-Support-Worlds-Poorest-Farmers

 

I saw this on BI and was the perfect example of a behavioral weather channel but when connected to markets is disruptive and the basis of our work.

Screen Shot 2014-06-20 at 8.07.19 AM

http://www.businessinsider.com/twitter-before-and-after-us-goal-against-ghana-2014-6

 

The rest are in these tweets.
Screen Shot 2014-06-19 at 8.14.46 AM Screen Shot 2014-06-19 at 8.14.59 AM Screen Shot 2014-06-19 at 8.15.08 AM Screen Shot 2014-06-19 at 8.15.16 AM Screen Shot 2014-06-19 at 8.15.24 AM Screen Shot 2014-06-19 at 8.19.42 AM Screen Shot 2014-06-19 at 8.26.48 AM Screen Shot 2014-06-19 at 8.27.09 AM Screen Shot 2014-06-19 at 8.27.18 AM

The focus is simple. How about a framework that aggregates behavioral signals into markets? That is what we have been working on and working on the execution of the same.

DISRUPTING MEDIA, CROWDSOURCING SIGNALS INTO MARKETS.
https://gerardjrego.com/2014/06/16/disrupting-media-crowdsourcing-signals-into-markets/

ACCESS OF BEHAVIORS AS UNITS, DISRUPTING OWNERSHIP?
https://gerardjrego.com/2014/06/14/access-of-behaviors-as-units-disrupting-ownership/

 

 

 

 

 

 

 

Categories: Uncategorized

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