Jeff Immelt of GE said, “My God I wish I had thought of that,” where the prosumer business model trumped utilities and OEMs around typical consumer thinking.
Fragmentation of inventory is over 90% of all assets and that are potential liabilities today due to the lack of markets. Today’s business models don’t address the ability to create market signals. But behaviors are changing all that due to the commoditization of technologies such mobility.
Envision this. Prosumers in Palo Alto paying for miles instead of tires and this leads to a market signal which creates a real-time behavioral maps which are monetized by adjacent industries such as insurance or finance or even governance mapping safety of local communities? Or linking tens of thousands of mom and pop restaurants into a marketplace as a REIT in Europe, leveraging downstream finance and insurance of bonds or equities that are leveraged by the network unlocking incredible ecosystem value? Or tens of thousands of farms in Ethiopia mapping their cattle in real time creating a marketplace for cow insurance and a buy back of mil by midstream processors creating downstream products for distribution? Or millions of prosumers in India capturing their local farm produce prices and linking to markets of demand and supply via futures contracts for crop produce? Or a mining or oil and gas company creating a phytoremediation model that creates a futures contract of the biomass and creating a Carbon sink, biofuel supplychain and integrating local communities into the plantation lifecycle? Or if individual prosumers creating a RE supplychain and offloading whatever is in excess to the electricity grid in Germany creating a trading and futures market for other prosumers such as industry or other countries in Europe?
And what if all this is happening as we speak! Fragmented inventories being altered by behavioral weather patterns that now can be tracked, traced, mapped and analyzed in real-time as market signals creating new opportunities for mainstream markets from Wall Street to governments and individual presumers?
Further developing on the work being done and around radically new models of how to map, evaluate, capture and unlock value to markets around behavioral economics, the work we have as a team is where the
# Behavior is the inventory
# Behavioral Accounting is the framework
# API is the behavioral maps that get mapped in real-time
# Impact is Prosumption and Circularity that is the engine of the market.
KILLER APP! FRAGMENTED MARKETS, CROWDSOURCING BUSINESS MODELS AND MOBILITY
Why are fragmented markets the next big thing?
WHY MARKETPLACES ARE EATING INDUSTRIES!
The battle for the mobile internet is being fought “OFFLINE” and the battle is for “Offline Inventory” that connects to “Mobile-Centric Markets”. The API for the next battle is hyperlocal marketplaces where the API is all around “Inventory”
“ALIA EST DIFFERENTIA”, OTHER THINGS BEING VARIABLE, IS THE VISIBLE HAND OF ECONOMICS
As a quick update we are now working on the framework that is work in progress and ready to be an algorithm open to the markets via #BehavioralCommerce. Connecting fragmented inventories is the biggest disruption taking place as we speak and the Capitalist’s Dilemma as Clayton Christensen says calls for a revolution in the way current models of valuation, costs and return are calculated. Or Jeremy Rifkin in his brilliant work on Collaborative Commons and the zero marginal costs of new opportunities.
The Capitalist’s Dilemma, by Clayton M. Christensen and Derek van Bever
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
Concluding. We see that Prosumption is disrupting typical Consumer lead models and companies. At the end of the day behavior is the new technology and most companies are not prepared as people are #PredictablyIrrational.