Insights from Analytics is the next battleground for technology to enable through algorithms so entire ecosystem stakeholders from consumers down to the upstream of supplychains make decisions when necessary.
Everyone of the average 10,000 parts of the automobile is now mapped in real-time to a hyperlocal social commerce. How every part or kit or assembly suddenly moves from Fast to Slow or Non-moving, or why certain parts have hit re-order levels or why certain parts are in a specific area(s) suddenly fast moving when they are off-season parts and the reverse in another 100 towns and cities and why suddenly certain consumers are asking for new kits and increasing their cost of insurance and why all of a sudden the ability to order and the ability to deliver for tier 2 and tier 3 suppliers in the chain has increased when the parts they manufacture are in-season? The variables and their permutations and combinations are in the millions. How do we address a multi-billion dollar market with a “Hyperlocal Social Commerce Marketplace”?
Is this a market opportunity?
GM CEO: Bring us your apps – EDT June 14, 2013
“With an army of coders working to write 4G-optimized programming for our cars, our GM App Shop may someday be as popular as iTunes or the Android Marketplace”.
Picture this. Nov 8th at 1200 PST, 37.441882,-122.142906 Middlefield, CA as you drive, you get a message or call on your mobile phone with an analytics of what parts need replacement in your car prompting you to say yes or no, with a contract of aggregated pricing reducing your cost of parts and service, because this is a preemptive maintenance you get an aggregated pricing on your auto insurance and to add you “Phonebook” is linked into the contract so that the workflow so that 12 friends of yours can also leverage this aggregated mCommerce opportunity and all the commerce based on “Real-time Reverse-Auctions” that you can track and interact with for closure across the ecosystem .
Based on your input your 8 out of 12 friends from your “phonebook” agreed to the hyperlocal social commerce opportunity and via a marketplace the contracts go live. This is simultaneously across 1,000,000 consumers in 100,000 networks all within a 15 mile radius are all locked into a contract and all contracts aggregated and now the ecosystem economies of scale and scope kick in.
The local dealers and service providers are all bidding for these contracts in real-time in reverse auction to get these contracts.
Marketplace – Nov 8th at 1212 PST, 37.441882,-122.142906 Middlefield, CA “Aggregated Contracts” from 10,000 Phonebooks go out and 30 dealers and parts service centers bid in real-time “Reverse Auction”.
Dealers service stations impact? Dealer/Service – Nov 8that1600, PST, 37.441882,-122.142906 Middlefield, CA “Aggregated Contracts” from 10,000 Phonebooks go to 20 30 dealers and parts service centers, saving Consumers 15% on contracts, lowering inventories and CCC by 18% and optimizing ROA
Consumer impact? Location Commerce – Nov 9that 0900 PST, 37.441882,-122.142906 Middlefield, CA Scheduling for service & maintenance start with new contracts
So what just happened?
The ability of analytics to provide insights to consumers, insurance providers, dealers, OEMs, supplychains, service providers, car rental companies, et al all integrated into a real-time marketplace based on the IP of algorithms that are able to crowdsource data such as constant location, are of driving, time of day, etc. and link to the ecosystem that creates an aggregated social commerce based marketplace for the entire auto industry that creates jobs, saves millions of dollars for the ecosystem and impacts consumers, all with the bottom-line impact.
Now everything goes real time, hyperlocal, social and a marketplace!
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BY THE TIME YOU READ THIS ARTICLE YOUR COMPANY MAY NOT EXIST!
This is where the real value of “Insight” is. Analytics provides the inputs, scenarios, risks, cost impact, etc. where people take decisions and the results are the obvious. This is where the IP of an ecosystem really is. Insight, NOT DATA.
Another example of how retailers BAM as well as online are working to solve the First Mile (Last Mile in their DNA) challenge.
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Now replicate this to farmers in Africa or America, eCommerce marketplaces like eBay or Amazon, or providing decision making on healthcare to people effected by Dengue in Bangalore and Beijing or US Marines in Djibouti taking decisions on piracy on a mission. The key is the insights and this is the next battleground. The winner. Entire ecosystems from consumes to upstream. The business models around the these insights is the competitive advantage.
This is a live business plan. 🙂
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