In the tech industry you have 2 microprocessor cycles of 18 months each to make it work, by the 3rd you are history… the list is endless from 1970s to 2013, there is really almost no exception, the velocity is what makes it like “Riding a Bull” (Secrets of Software Success, HBS Press). So whether you are a CXO, entrepreneur, investor, software engineer, board member or anyone connected to he tech industry with a product and tech, remember 1 mistake and 24 months later you have lost out and by the 36th month you are history. Look at the mobile industry right now, everyone big just 4 years ago is gone!
Remember the Rule of 3 and then it gets even clearer.
The rule of three in Business and Economics is a rule of thumb suggesting that there are always three major competitors in any free market within any one industry. This was put forward by Bruce Henderson of the Boston Consulting Group in 1976, and has been tested by Jagdish Sheth and Rajendra Sisodia in 2002, analyzing performance data and comparing it to market share. This is an attempt to explain how, in mature markets, there are usually three ‘major players’ in a competitive market.