In 2012, a group of farmers from India made money and used mobile phones and FaceBook to capture value for the entire network and not involve FB or the mobile companies or the app ecosystem or credit cards!
In my opinion there were the only unique social network I knew that had no financial interest in FB or a mobile company and not were equity, bond, VC or PE investors! Now that was amazing as by any measure they were not a high tech users of software.
I met with a group of FB execs during a meeting in India which were pre-IPO months. One of the topics discussed was a terrific opportunity for offline hyperlocal social marketplaces were the next cycle and how a group of farmers from India made money and used mobiles and FaceBook!
Farmers using Facebook to discuss prices and plan strategy
The farmers had a typical challenge, intermediaries that play the role of aggregators that disenfranchise small holders in agriculture. Common across multiple markets.
A GUIDE TO UNDERSTANDING THE VALUE CHAIN
What behavior did this reflect, a disruptive opportunity for hyperlocal social commerce. If a group of farmers in India that were not hi tech programmers or engineering grads in software or folks who used tech for a long time could leverage a social network to create a demand-supply social network, imagine the profit pool opportunity for social commerce with one critical difference, hyperlocal BAM social commerce.
This represents one small example of what exists out there to connect fragmented communities, disconnected from mainstream economies of scale and scope that now have the opportunity to. Imagine if Wall Street was connected to these communities! Like the profit pools for the auto and the PC industry below, you can imagine the ROI for global agriculture as a business model.
HOW JOHN DEERE & AGRI OEMS CAN DISRUPT AGRICULTURE? APPLE, GOOGLE, BLACKBERRY & APPSTORES MAYBE THE ANSWER?
Remember Mahatma Gandhi’s for profit business model, “It is not Mass Production, but Production by the Masses”. This is what I am working on with a very smart group of people on. Now the mobile changes the economics of disintermediation and ask Michael Dell.