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Secrets of Software Success: Management Insights from 100 Software Firms around the World

Secrets of Software Success: Management Insights from 100 Software Firms around the World
http://www.amazon.co.uk/Secrets-Software-Success-Management-Insights/dp/1578511054

Table of Contents

  1. “It’s Like Riding a Bull”
  2. A New Business Called “Software”
  3. Exceptional Software Leaders Are the Rule
  4. Winning the War for Software Talent
  5. Software Development: Completing a Mission Impossible
  6. Marketing Gods Make Software Kings
  7. Professional Software Services: Experts at Marketing Trust
  8. Grow Your Partners to Grow Yourself
  9. The Landscape of the Future
  10. Staying on the Bull

When I first read this in 2000 I thought that the fundamental were pretty awesome and a good read multiple times over. A must read.

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