mCommerce – First Mile Next Mile and Software eats Hardware

I saw this about Amazon Fresh and a great example of how every company realizes that the final battleground is the First Mile, while almost every business looks the consumer as the Last Mile. This is the disruptive opportunity for the established players as well as startups. Why?

Forrester: U.S. Online Retail Sales to Hit $370 Billion by 2017

http://mashable.com/2013/03/12/forrester-u-s-ecommerce-forecast-2017/

Screen Shot 2013-11-21 at 10.58.24 AM

This is the bottom-line. mCommerce, Cross Border Trade, Omni-channel commerce logistics and cash to commerce cycles are critical and have every single retail and commerce company from Walmart and Target to Google, Amazon and eBay looking at this disruptive space. Every company is going after the First Mile opportunity.

Why is hyper-as a prefix of value? Fragmentation of demand-supply markets.

Google Spent Nearly $1B to Acquire Waze

http://www.pcmag.com/article2/0,2817,2422352,00.asp

KILLER APP! FRAGMENTED MARKETS, CROWDSOURCING BUSINESS MODELS AND MOBILITY
Why are fragmented markets the next big thing?

http://gerardjrego.com/2013/10/15/killer-app-fragmented-markets-crowdsourcing-business-models-and-mobility/

This is really a great example of “Software eats Hardware”.  The Business Model in the ecosystem APIs are the key. The images below speak for themselves.

Screen Shot 2013-11-21 at 7.03.03 AM        Screen Shot 2013-11-21 at 4.23.34 PM

Screen Shot 2013-11-23 at 9.46.04 AM

Screen Shot 2013-11-21 at 4.31.48 PM      Screen Shot 2013-11-21 at 4.32.38 PM

Screen Shot 2013-11-21 at 4.33.35 PM       Screen Shot 2013-11-21 at 4.34.04 PM

http://www.bloomberg.com/video/walmart-labs-the-valley-startup-inside-walmart-4TBEbomuSS~7yYf5XoMcPA.html

The First Mile opportunity.

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Another example of how retailers BAM as well as online are working to solve the Mass Personalization at the First Mile (Last Mile in their DNA) challenge.

Screen Shot 2013-11-06 at 9.25.16 AM    Screen Shot 2013-11-05 at 5.50.31 PM

This is where the competitive advantage lies and impact on core. Software APIs around the core business model and the ecosystem to consumer cycle.

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How do you measure? Cash Conversion Cycle, Stock Turns, GMROI.

Screen Shot 2013-11-21 at 4.11.58 PM Screen Shot 2013-11-21 at 4.12.12 PM

http://tools.morningstar.co.uk/uk/stockreport/default.aspx?tab=10&vw=is&SecurityToken=0P000000B7%5D3%5D0%5DE0WWE$$ALL&Id=0P000000B7&ClientFund=0&CurrencyId=GBP

Screen Shot 2013-11-21 at 4.26.35 PM Screen Shot 2013-11-21 at 4.26.52 PM

http://financials.morningstar.com/ratios/r.html?t=WMT

The First Mile Next Mile and Software eats Hardware ecosystems. The fundamentals are at stake. This is Software API.

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4 thoughts on “mCommerce – First Mile Next Mile and Software eats Hardware

  1. Software eats Hardware. Orion, an algorithm optimizing via sensors and analytics…

    Ten years in the making, a UPS system called Orion crunches data so that drivers can save a fraction of a mile. It’s expected to save the world’s biggest package delivery company millions of dollars a year in gas. Bloomberg goes inside the making of the mathematical model that explores the physics of the driving route. (Source: Bloomberg)

    http://www.businessweek.com/videos/2013-12-09/forget-drones-this-is-the-future-of-delivery#r=lr-sr

  2. Why the First Mile is the Next Mile? Why Push is the next Pull?

    HOW VOLVO PLANS TO BRING DELIVERIES TO YOUR PARKED CAR
    BY CHRISTINE CHAMPAGNE
    Volvo is turning its cars into delivery drop-off points with a new technology called Roam Delivery, introduced at the Mobile World Congress.

    http://www.fastcocreate.com/3026899/how-volvo-plans-to-bring-deliveries-to-your-parked-car?partner=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+fastcocreate%2Ffeed+%28Co.Create%29#2

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